Family & Friends

Our beginnings


In 1972, Joaquín Asensio founded Aselag, a company located in Villaconejos, a beautiful village near Madrid famous for its production of melons, wine and olive oil.  Agricultural businesses in which Joaquín's family had participated for several generations.

In his beginnings Joaquín located his factory, in the center of the Little town, giving work mainly to the children of people who already worked in family businesses. Joaquín had worked for several years in a major textile company, where he had acquired extensive business knowledge.

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